Web Site Creation BARCAMP: Digitalisierung in der Sozialen Arbeit

ROLE: Web Design / Content Creation

TASK #1

Create a professional web site

OBJECTIVE

Build brand awareness through a consistent content strategy to increase brand recognition and loyalty.

APPROACH

  • Developed a comprehensive content calendar outlining the production and publication schedule.
  • Employed a pillar content strategy, creating projects with diverse approaches to post informative, entertaining, and professional articles along with branch updates.
  • Utilized a mix of formats, including articles, infographics, videos, and interactive content, all incorporating recognizable corporate identity (CI).
  • Optimized all content for search engines using relevant keywords and meta descriptions to improve visibility.
  • Promoted content on social media platforms.
  • Actively used analytics tools to track content performance, monitoring metrics such as website traffic, social media engagement, and brand mentions.
creative branding expert in berlin, digital strategist in berlin

TASK #2

Develop and implement comprehensive content calendar to raise awareness of event.

OBJECTIVE

Build brand awareness through a consistent content strategy to increase brand recognition and loyalty.

APPROACH

Created blog with interviews, updates and podcasts