Web Site Creation BARCAMP: Digitalisierung in der Sozialen Arbeit
ROLE: Web Design / Content Creation
TASK #1
Create a professional web site
OBJECTIVE
Build brand awareness through a consistent content strategy to increase brand recognition and loyalty.
APPROACH
Developed a comprehensive content calendar outlining the production and publication schedule.
Employed a pillar content strategy, creating projects with diverse approaches to post informative, entertaining, and professional articles along with branch updates.
Utilized a mix of formats, including articles, infographics, videos, and interactive content, all incorporating recognizable corporate identity (CI).
Optimized all content for search engines using relevant keywords and meta descriptions to improve visibility.
Promoted content on social media platforms.
Actively used analytics tools to track content performance, monitoring metrics such as website traffic, social media engagement, and brand mentions.