Content Plan for Non-Profit Budget Organization

ROLE: Creative Brand Strategist / Content Creator


Create a communication plan and a recognizable design style for the Instagram of a new cross-European cultural project.


Establish a consistent and engaging social media presence to increase visibility and engagement for the cultural project.


  • Research and Analysis: Conducted an in-depth study of the organization’s activities and collected materials to understand their mission, values, and target audience.
  • Content Strategy:
    • Developed a comprehensive communication plan tailored to the project’s goals.
    • Created a detailed content calendar to ensure consistent posting and engagement.
  • Visual Identity:
    • Designed distinct and recognizable design elements and templates for various content categories.
    • Ensured all visuals aligned with the project’s overall branding and messaging.
Content Plan for Non-Profit Budget Organization
Content Plan for Non-Profit Budget Organization


  • Ensured all content was optimized for Instagram’s algorithm, using appropriate hashtags, captions, and timing for maximum reach.
  • Utilized Instagram Analytics to track performance and adjust strategies as needed.


    • Developed multiple content categories, including:
      • Educational Posts: Informative content about the cultural significance and updates on the project’s progress.
      • Engagement Posts: Interactive content such as polls, Q&A sessions, and user-generated content to foster community participation.
      • Visual Storytelling: High-quality images and videos showcasing events, behind-the-scenes activities, and cultural highlights.


  • Successfully established a recognizable and consistent visual identity for the project.
  • Increased follower engagement and participation through interactive and varied content.
  • Maintained a steady and engaging content flow on Instagram, resulting in higher visibility and interest in the cultural project.