Create a communication plan and a recognizable design style for the Instagram of a new cross-European cultural project.
OBJECTIVE
Establish a consistent and engaging social media presence to increase visibility and engagement for the cultural project.
APPROACH
Research and Analysis: Conducted an in-depth study of the organization’s activities and collected materials to understand their mission, values, and target audience.
Content Strategy:
Developed a comprehensive communication plan tailored to the project’s goals.
Created a detailed content calendar to ensure consistent posting and engagement.
Visual Identity:
Designed distinct and recognizable design elements and templates for various content categories.
Ensured all visuals aligned with the project’s overall branding and messaging.
OPTIMISATION
Ensured all content was optimized for Instagram’s algorithm, using appropriate hashtags, captions, and timing for maximum reach.
Utilized Instagram Analytics to track performance and adjust strategies as needed.
CONTENT CREATION
Developed multiple content categories, including:
Educational Posts: Informative content about the cultural significance and updates on the project’s progress.
Engagement Posts: Interactive content such as polls, Q&A sessions, and user-generated content to foster community participation.
Visual Storytelling: High-quality images and videos showcasing events, behind-the-scenes activities, and cultural highlights.
RESULTS
Successfully established a recognizable and consistent visual identity for the project.
Increased follower engagement and participation through interactive and varied content.
Maintained a steady and engaging content flow on Instagram, resulting in higher visibility and interest in the cultural project.
