Here’s a summary
of the
Social
Media
Statistics
for 2020

3.5 billion social media users worldwide.
Facebook is the most popular social media platform.
90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.
Users spend an average of 3 hours per day on social networks and messaging.
73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business.
54% of social browsers use social media to research products.
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
49% of consumers depend on influencer recommendations on social media.
500 million daily active Instagram stories are uploaded worldwide.
91% of all social media users access social channels via mobile devices.

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